Stories

Meet the Ø Crew: Finding Your Emotional Identit...

Who is inside your clothing? Meet the Ø Crew—our four IP characters representing the different emotional layers of being human. Find your tribe or embrace your opposite in this final...

Customization as Selfhood: The Creative Spark f...

Curiosity has no expiration date. Explore Ø Studio, our co-creation space where customization becomes a form of selfhood. From age 8 to 88, we invite you to design your own...

Unisex Childhood Means No Labels: Why the "ninø...

Why should a child be defined by labels? Explore our ninø collection, where we use the philosophy of "Born Different" to create a world of freedom and empathy for the...

The Power of Soft Pink: A Language of Inclusivi...

Colors don’t have a gender—they have an energy. Learn why Soft Pink is the cornerstone of our visual language. Inspired by the courage of "Pink Shirt Day," we explore the...

Born For All: Why ØGender is Redefining Identity

At ØGender, we believe that gender, age, and labels don't define who you are. Discover the philosophy behind our brand—where clothing becomes a mirror for your truest self. Explore our...