Unisex Childhood Means No Labels: Why the "ninø" Collection Matters

In the enchanting children’s book “The World Needs Who You Were Made to Be” by Joanna Gaines, there is a beautiful metaphor: the world is like a giant hot air balloon festival. Some balloons are vibrant and loud, others are quiet and steady. It is only when every balloon is exactly what it was made to be that the sky becomes truly magnificent.

At ØGender, this philosophy is the heartbeat of our ninø collection.

Born Different, Not Labeled

From the moment children enter the world, we often begin to limit their horizons with colors and categories. We assign blue for adventure and pink for gentleness. But before a child learns their gender, they learn curiosity.

The ninø collection is our tribute to that curiosity. We believe that a "unisex childhood" is not about taking choices away—it is about giving children the freedom to be their authentic selves. Why should a boy not wear the softness of pink, or a girl not embrace the strength of an oversized silhouette? By removing the labels, we allow the child’s personality to be the brightest color in the room.

Design as a Vessel for Freedom

Our design philosophy for ninø follows the same principle as our adult line: clothing should fit the human spirit, not the other way around. Children are constantly in motion, growing and exploring. Our relaxed silhouettes and adaptable fits ensure that ninø pieces aren’t just garments—they are vessels for freedom. We prioritize comfort and durability, encouraging kids to run, play, and get dirty. In the world of ninø, "imperfection" is just another word for "adventure."

Cultivating Empathy from the Start

When we raise children without the boundaries of traditional gender labels, we are doing more than just choosing clothes; we are cultivating empathy.

By wearing ninø, children learn that there is no "standard" way to look or act. They learn to appreciate the "unique colors" in themselves and others. Just as the world needs every unique balloon to fly, it needs every child to grow up knowing that they are enough, exactly as they are.

Let your child’s curious spirit fly. Because the world truly needs who they were made to be.